Global real estate giant REMAX® has further extended its international footprint with the sale of REMAX Morocco, marking the company’s official entry into North Africa. With a presence in over 110 countries and territories, this new venture adds another key market to the brand’s rapidly growing global network.

The new master franchise will be based in Casablanca and led by Regional Owners Rachida Khalil and Bilal Dabri. Both entrepreneurs bring more than a decade of experience in transportation and logistics, along with expertise in business development, marketing, and operations. They plan to harness these strengths to enhance the real estate experience and professional standards within Morocco.

“We saw exceptional growth potential in the Moroccan real estate market,” said Khalil and Dabri. “The sector is expanding rapidly, and we chose to bring the REMAX brand to Morocco to offer clients world-class service and access to a global network of opportunities.”

The pair cited upcoming major events such as the 2026 Africa Cup of Nations and the 2030 FIFA World Cup as significant drivers of investment and foreign interest in Morocco’s property market. They added, “This international demand is energizing the market. With its global reach and proven expertise, REMAX is ideally positioned to support this growth and raise the standards of the market.”

While this marks the formal sale of master franchise rights, REMAX has already maintained a presence in the country through REMAX City, a brokerage in Tangier. Previously supported directly by RE/MAX, LLC, it will now join the REMAX Morocco network, benefiting from enhanced regional leadership and local resources.

REMAX Morocco aims to establish a nationwide network by selling over 100 franchises and recruiting more than 1,000 real estate sales associates. These targets underscore the leadership team’s confidence in Morocco’s growing real estate potential.

Shawna Gilbert, Senior Vice President of REMAX Global and Commercial, welcomed the expansion, stating: “Thanks to the global REMAX network, buyers and sellers in Morocco will enjoy broader visibility and access to international investors. They’ll also benefit from modern tools and highly trained agents. Khalil and Dabri are passionate leaders who will bring a new level of service to the market.”

Khalil added: “We aspire to continue to energize the Moroccan real estate market by opening it to the world through the strength of the REMAX network, following the principle: Think global, act local.”