Dubai-based developer Sobha Realty has launched “The Mirage,” a new residential tower within its prominent mixed-use project, Sobha Central, which is located on Sheikh Zayed Road. The launch, announced on November 10, follows the remarkable sales performance of the development’s earlier phases.

The initial towers at Sobha Central, a master development spanning 1 million sq. ft., achieved total sales exceeding AED 3.5 billion with over 1,500 units sold. This performance reflects significant international investor confidence in one of Dubai’s most desirable urban lifestyle destinations.

The new addition, The Mirage, will introduce 677 meticulously designed apartments to the market. Positioned on a corner plot, the tower is intended to offer some of the most commanding views within the development. It is being built to embody Sobha Realty’s focus on precision and craftsmanship, integrating contemporary design with elegance and functionality.

The wider Sobha Central masterplan integrates residential, retail, and business spaces. It features 250,000 sq. ft. of open green spaces and landscaped courtyards. The scheme also includes 175,000 sq. ft. of premium leasable office spaces and 160,000 sq. ft. of retail, dining, and entertainment zones, including an integrated shopping mall. Residents benefit from dedicated traffic lanes, providing easy access to and exit from Sheikh Zayed Road.

The development’s appeal is notably global, attracting a varied international clientele. Indian buyers lead the investment breakdown at 26%, followed by Europeans at 15%. Other significant investor groups include Americans (8%), Turkish (6%), and Iranians (4%).

This central location offers residents excellent connections to major city areas like Dubai Marina and Jumeirah Beach Residence, as well as the city’s commercial corridors. This strategic positioning, coupled with the quality of the project, positions Sobha Central as a resilient investment zone promising long-term capital appreciation. Sobha Realty continues to set high standards for sustainable urban development in Dubai’s luxury property market.