Umm Al Qura for Development and Construction Company has entered into a new partnership to further the growth of the Masar Destination in Makkah. The firm signed a non-binding memorandum of understanding with BIM Capital and Ajbal Real Estate Development Company to create a private real estate fund. With a target capital of 221,000,000 Saudi Riyals, the venture focuses on the construction of new hotel units. This move aligns with the company strategy of using joint ventures to deliver large-scale urban projects.