Peregrine Hospitality has named Kristen Richter as its new Chief Commercial Officer, succeeding Kristie Goshow. Richter joins the company from Accor, where she was CCO for the Fairmont and Raffles brands, overseeing all commercial strategy elements, including sales, revenue, and distribution. Richter will now be responsible for Peregrine’s commercial strategy, revenue management, sales, and marketing across its portfolio. CEO Greg Kennealey praised Richter as an "exceptional commercial strategist" whose leadership will be crucial for optimising the company's revenue strategies. Richter sees the opportunity to refine how commercial strategy informs every business decision to drive sustained revenue growth.