IRHM, Your Global Window into Real Estate and Hospitality

February 17, 2026

The Mirage

Luxury real estate developer Sobha Realty has launched "The Mirage," adding 677 new apartments to its flagship Sobha Central master development on Sheikh Zayed Road. This expansion follows exceptional early sales at the site, which totalled AED 3.5 billion from over 1,500 units sold. The development attracts a highly international investor base, led by buyers from India (26%) and Europe (15%), highlighting the project’s global appeal and the strong demand for luxury residences in central Dubai

In Focus

Latest