Travel technology company Amadeus is integrating SmartRyde, a leading Japanese provider of pre-booked airport transfers, into its platform. SmartRyde's service, which spans over 1000+ airports globally, will be available through Amadeus Transfers from next month. The initial launch will target travel sellers in Japan and South Korea. The partnership aims to simplify ground transportation, allowing travel agents to offer end-to-end itineraries.
UN Tourism has appointed influential digital creator Khaby Lame as its newest Ambassador during the General Assembly in Riyadh, Saudi Arabia. This partnership is aimed at engaging digital-first audiences globally. In his new role, Mr. Lame will use his platform to promote responsible tourism, advocate for sustainable practices, and support cultural heritage. His work will focus on showcasing tourism as a powerful vehicle for development, job creation, and unity.
NUMA Group has launched ‘Native by Numa’, a new premium lifestyle hospitality brand, as part of its multi-brand expansion across Europe. Targeting cities such as Rome and Paris, the brand aims to blend high-touch service with NUMA’s digital operating model to deliver authentic, design-led stays for modern travellers.
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