UN Tourism has partnered with UMusic Hospitality & Lifestyle (UMHL) and the Center for Music Ecosystems (CME) to leverage music tourism for job creation and economic growth in high-growth economies. The new Memorandum of Understanding, announced at the UN Tourism General Assembly in Riyadh, aims to position the creative industries as a transformative force through tourism. The collaboration will use the influence of global figures, including newly appointed UN Tourism Ambassador Khabane Lame, to promote music as a viable path to economic mobility.