International property developer UNICO has joined forces with DECA in a strategic alliance to manage the sales and marketing of its new residential projects in Dubai. The agreement focuses on a portfolio of design-led communities and aims to combine UNICO’s contemporary urban vision with the launch expertise and market reach of DECA.

The partnership was formalised at a signing ceremony held in Dubai. The event was attended by Grand Slam champion Leander Paes as Guest of Honour. Paes attended via his innovation platform FlyingMan Ventures. This platform extends his sporting legacy into the sectors of wellness and transformation, mirroring the ambitions of the new collaboration.

The alliance merges the international development philosophy of UNICO with the operational capabilities of DECA. Both firms intend to introduce a new standard of community-driven development to the residential market in Dubai.

“This collaboration marks a defining chapter not only for UNICO, but for Dubai’s next phase of innovative development,” said Mr. Swapna Kumar, CEO, UNICO. “By combining global vision with local expertise, we aim to create communities that deliver enduring value for residents and investors.”

DECA representatives expressed similar confidence in the regional market and the potential of the scale of this partnership. “This partnership reflects our strong confidence in Dubai’s market and its future trajectory,” said Aamad Jalil, Senior Executive Officer of DECA. “Together with UNICO, we look forward to executing the sales and marketing strategy and raise the bar for long-term growth.”

The ceremony was attended by industry leaders and investors who gathered to see the official unveiling of the partnership. Industry experts suggest the collaboration could be one of the most significant real estate announcements of the year.

About UNICO

UNICO Developments is a Dubai-based real estate company focused on developing, investing in, and managing high-quality residential, commercial, hospitality, and mixed-use assets. With active projects across the UAE, India, the United States, Portugal, and São Tomé and Príncipe, the group operates through trusted partners and joint ventures, combining an international outlook with deep local insight. Every project is guided by a clear design philosophy, a commitment to sustainable growth, and a focus on creating places that add lasting value to the communities they serve.

About DECA

DECA is an end-to-end integration partner with over three decades of expertise shaping Dubai’s luxury real estate landscape, orchestrating every phase of development—from land acquisition and asset management to sales, marketing, and project handover. As a specialist sales and marketing partner working exclusively with developers, DECA provides integrated marketing, event management, and sales solutions that connect premium projects with qualified buyers across the UAE and beyond. Backed by award-winning partners and a robust network of over 2,000 broker agency partners, DECA continues to set new benchmarks in sales and marketing excellence.