DEAL Holdings has announced the launch of FAB Group, a new lifestyle and culinary venture designed to reshape the hospitality landscape across the Middle East and North Africa. Backed by the UAE-based investment and development company, the initiative aims to position the region more firmly on the global hospitality map through innovative dining concepts, luxury lifestyle experiences and international brand collaborations.

FAB Group plans to establish a minimum of 25 destinations in the UAE over the next five years, with further flagship projects in Riyadh, Jeddah, Doha and along Saudi Arabia’s Red Sea coast. The development is also expected to generate more than 800 jobs in the UAE’s hospitality sector, with additional employment opportunities across the wider Gulf region.

The group intends to introduce boutique brands that draw on Michelin-starred expertise from the UK and Europe, while curating immersive experiences that blend fine dining, contemporary cuisine, café culture, nightlife, wellness and luxury partnerships. Several flagship projects are already underway and will be announced in the coming months.

Andrew Cullen, FAB Group’s Regional F&B Director, said: “Over the course of the next few months, we will be making some hugely exciting announcements which will significantly enhance the region’s F&B offerings and redefine how the industry is perceived both on a regional and global level.

“The Middle East is already widely regarded as a leader in this space, with many of the world’s biggest brands now operating in the region. Our ambition is to build on the fantastic work which has already been carried out and strengthen MENA’s global status.”

Abdalla Al’Mheiri, chief executive officer of DEAL Holdings, added: “We are thrilled to introduce FAB Group to the Middle East market, marking a significant moment for the region’s hospitality sector, which continues to thrive.

“Created by DEAL Holdings, FAB Group has big ambitions, and we are fully committed to making strategic investment, enabling the brand to evolve with a clear direction while achieving its long-term objectives.”

FAB Group will operate under the full support of DEAL Holdings, which already has a strong presence in branded residences, hospitality ventures and commercial real estate across the region. With its planned portfolio of high-profile destinations, the group is set to play a major role in shaping the Middle East’s next phase of growth as a global culinary and lifestyle hub.