IRHM, Your Global Window into Real Estate and Hospitality

April 7, 2026

The National Housing Company (NHC), Hassan Allam Holding and Tilal Real Estate alliance have sealed a strategic agreement at Cityscape Saudi Arabia 2025. This collaboration will launch their first mixed-use project in Riyadh's Khozam District, spanning over 228,000 m². The development represents an investment exceeding SAR 3.3 billion and directly supports Saudi Arabia’s Vision 2030 Housing Program.
Travel technology company Amadeus is integrating SmartRyde, a leading Japanese provider of pre-booked airport transfers, into its platform. SmartRyde's service, which spans over 1000+ airports globally, will be available through Amadeus Transfers from next month. The initial launch will target travel sellers in Japan and South Korea. The partnership aims to simplify ground transportation, allowing travel agents to offer end-to-end itineraries.
UN Tourism has appointed influential digital creator Khaby Lame as its newest Ambassador during the General Assembly in Riyadh, Saudi Arabia. This partnership is aimed at engaging digital-first audiences globally. In his new role, Mr. Lame will use his platform to promote responsible tourism, advocate for sustainable practices, and support cultural heritage. His work will focus on showcasing tourism as a powerful vehicle for development, job creation, and unity.
Hyatt Hotels Corporation has announced the opening of Secrets Mirabel Cancun Resort & Spa, the newest all-inclusive, adults-only property under the Secrets Resorts & Spas brand. Located in the heart of Cancun’s Hotel Zone, the resort is situated between the Caribbean Sea and the Nichupté Lagoon. The resort features 487 rooms and suites designed with a modern coastal theme, with an elevated Preferred Club offering exclusive amenities like a private Sky Bar and infinity pool
JW Marriott, part of Marriott Bonvoy’s portfolio, has announced a distinctive collaboration with Finnish design house Marimekko across Greater China as part of its "Stay in the Moment" campaign. The partnership integrates Marimekko’s joyful artistry with JW Marriott’s mindful luxury approach through a series of immersive guest experiences. These experiences include "Blissful Stay"-themed rooms and suites, pop-up installations, collaborative afternoon teas, and artisanal workshops across nine JW Marriott properties in cities including Shanghai and Hong Kong.
JLL’s Hotels & Hospitality Group has hired Louis Barruel as Senior Vice President in its Hotels’ Asset Management division. Mr. Barruel will work from the Montreal office, focusing on client service delivery and growing the firm's portfolio throughout Canada. Mr. Barruel reports to Executive Vice President Katie Krieger, who noted his comprehensive Canadian market knowledge and deep sector understanding make him an invaluable addition.

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