The Ascott Limited has achieved Global Sustainable Tourism Council (GSTC) certification for half of its eligible global portfolio. Fully certified markets now include the Philippines, Malaysia, Japan, India, Laos, Europe and Australia. Ascott expects to certify its eligible portfolio in Indonesia by the end of 2026, adding more than 50 properties and raising its global share of certified properties to over 65 per cent.
World Tourism Day 2026 examined how artificial intelligence can redesign travel. But as algorithms increasingly dictate where travellers go, a critical question emerges: who gets put on the map? From digital overtourism to background master planning, this feature explores how generative discovery engines and structured data determine which independent hotels, small businesses, and emerging cultural destinations get seen and which are left behind.
