Hilton has launched Undergraduate by Hilton, a new upper-midscale hotel brand targeting university and college towns. Designed to complement the Graduate by Hilton chain, the brand features a flexible development model for new builds and conversions. Hilton aims to open the first property in 2027, with a long-term expansion target of 400 to 500 hotels globally.
Hilton has announced plans to introduce its premium economy brand, Spark by Hilton, to Italy following an agreement with ELE Spa. The 118-room Spark by Hilton Milan Linate Airport is scheduled to open later this year, situated near the terminal. This property will be the eleventh Hilton brand to establish a presence or enter the development pipeline across Italy.
Hilton has signed an exclusive franchise deal with YOTEL to expand its lifestyle hotel portfolio. YOTEL becomes the first brand under the "Select by Hilton" banner. While YOTEL remains independently managed, it will now gain access to Hilton’s global distribution and the Hilton Honors loyalty programme. This partnership allows both brands to grow efficiently while offering guests smart, tech-led urban accommodation in key cities worldwide.
Hilton has announced the debut of its Motto by Hilton brand in Australia with a new property in Sydney’s central business district. The signing of Motto by Hilton Sydney City Centre marks the introduction of Hilton’s seventh brand to the Australian market. Scheduled to open in late 2027, the hotel will offer 152 rooms with a focus on flexible design and social communal spaces for travellers.
Hilton is significantly increasing its footprint in Türkiye with the signing of five new properties, including its first flagship hotel in Antalya. The move highlights the group’s focus on the lifestyle segment, which is rapidly expanding to meet the needs of modern travellers in Istanbul and beyond. These upcoming projects will see Hilton’s portfolio grow across its luxury, full-service and industrial-focused brands over the next two years.
Hilton and Extell Development Company have officially signed an agreement to debut the Waldorf Astoria Deer Valley Resort and Residences in 2028. Located in the newly developed East Village in Park City, Utah, the project offers premier ski-in, ski-out access next to the resort's longest ski run. The development features 132 hotel rooms and 105 luxury branded residences designed by Kohn Pedersen Fox and AvroKO. Amenities will include a 15,000 square foot spa, a cantilevered pool and the iconic Peacock Alley lounge.
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