IRHM, Your Global Window into Real Estate and Hospitality

January 2, 2026

Luxury Living

Luxury real estate developer Sobha Realty has launched "The Mirage," adding 677 new apartments to its flagship Sobha Central master development on Sheikh Zayed Road. This expansion follows exceptional early sales at the site, which totalled AED 3.5 billion from over 1,500 units sold. The development attracts a highly international investor base, led by buyers from India (26%) and Europe (15%), highlighting the project’s global appeal and the strong demand for luxury residences in central Dubai
Emaar has unveiled Dubai Mansions, a Dh100-billion ultra-luxury project within the new Emaar Hills community. Comprising 40,000 homes and a collection of grand residences up to 20,000 square feet, the development is set to become one of Dubai’s most exclusive addresses.
Sobha Realty has unveiled Sobha AquaCrest, the second residential cluster in its USD 20 billion Downtown UAQ | Sobha Realty masterplan. Spanning 25 million square feet, the development will feature five towers offering one- to three-bedroom residences with sustainable features and will accommodate over 150,000 residents upon completion.
Sobha Realty has launched Sobha SkyParks, its tallest development to date, standing 109 floors high on Sheikh Zayed Road. The 450-metre structure will house 684 luxury residences, each designed to reflect the company’s signature precision and elegance. Featuring themed SkyParks, wellness zones, and panoramic views, the development represents another milestone in Sobha’s vision for Dubai’s luxury living landscape.

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