Travel technology company Amadeus is integrating SmartRyde, a leading Japanese provider of pre-booked airport transfers, into its platform. SmartRyde's service, which spans over 1000+ airports globally, will be available through Amadeus Transfers from next month. The initial launch will target travel sellers in Japan and South Korea. The partnership aims to simplify ground transportation, allowing travel agents to offer end-to-end itineraries.
UN Tourism has appointed influential digital creator Khaby Lame as its newest Ambassador during the General Assembly in Riyadh, Saudi Arabia. This partnership is aimed at engaging digital-first audiences globally. In his new role, Mr. Lame will use his platform to promote responsible tourism, advocate for sustainable practices, and support cultural heritage. His work will focus on showcasing tourism as a powerful vehicle for development, job creation, and unity.
JW Marriott, part of Marriott Bonvoy’s portfolio, has announced a distinctive collaboration with Finnish design house Marimekko across Greater China as part of its "Stay in the Moment" campaign. The partnership integrates Marimekko’s joyful artistry with JW Marriott’s mindful luxury approach through a series of immersive guest experiences. These experiences include "Blissful Stay"-themed rooms and suites, pop-up installations, collaborative afternoon teas, and artisanal workshops across nine JW Marriott properties in cities including Shanghai and Hong Kong.
A major new Saudi-Swiss partnership has been launched in Riyadh to revolutionise hospitality and tourism education in the Kingdom. It is led by Tanmeya Capital, which manages the SAR600 million Tanmeya Hospitality & Tourism Fund. Tanmeya Capital is partnering with Sommet Education, the parent company of Les Roches, École Ducasse, and Glion Institute of Higher Education. The goal is to train Saudi and international talent to the highest global standards, meeting the growing demands of the national tourism sector.
Saudi Arabia is aggressively pursuing its Vision 2030 goal of becoming a global tourism leader. This ambition is supported by an US$800 billion investment in giga-projects. To propel this growth, the inaugural WTM Spotlight Riyadh will gather international travel industry professionals in the capital from 29 September to 1 October 2026. Organisers expect over 450 exhibitors and 6,500 visitors. The goal is to stimulate new partnerships and investment.
Sino Jet, Asia-Pacific's leading business aviation company, has announced a strategic partnership with Aranya's lifestyle hotel collective, “ATITHYA – The Art of Hospitality.” The alliance, unveiled in Hong Kong, is designed to create a seamless luxury travel continuum from air to ground for sophisticated travellers. This new integrated model sees Sino Jet become the exclusive charter aviation partner for the hotel collective. The collaboration merges Sino Jet’s global network with ATITHYA’s destination-focused properties.
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