North Bucharest Investments has officially broken ground on “The Edition 1011 Featured by Versace Ceramics.” This marks the start of construction for Romania’s first residential concept developed under the official Versace Ceramics license. The developer states this project transforms daily living into a statement of personal identity.

The launch signifies a new stage in Bucharest’s property market evolution. North Bucharest Investments confirmed its continued focus on branded residential developments within the growing Romanian premium segment. “It’s not about an apartment. It’s about a limited edition of who you are,” a company statement read.

The project is the first in Romania to feature the Versace Ceramics license. This iconic Italian brand is celebrated for its distinctive visual style and for turning building materials into style statements. The design philosophy of “Design fades. Style remains” is said to define the architecture. The development will feature couture finishes, fine textures and marble accents, creating a timeless aesthetic.

The interiors are designed as a blend of light, art and proportion, reinterpreting traditional Italian style in a modern context. A representative noted, “Every corner is a detail. Every detail tells a story.” The clean architectural lines and the selection of Versace Ceramics materials create a residential experience described as rare in Romania. This level of refinement is for those who appreciate discreet luxury. “True luxury is not displayed. It is felt,” the developer commented.

The Edition 1011 is situated on Fabrica de Glucoză Road, an emerging luxury centre in Bucharest. It is designed to be a “15-minute city,” meaning essential amenities like work, leisure, education and shopping are all within minutes of the residences. This strategic positioning emphasises time efficiency and accessibility.

Integrated services are a key element of the lifestyle offered, including a private spa, premium fitness facilities, a residents’ lounge and 24/7 concierge. Dedicated property management is also included. The aim is to create a harmonious and effortless lifestyle, where services are carefully calibrated to be a subtle presence.

Global data suggests that branded residences command a “+ 30–50 per cent resale premium” over standard developments. This project is positioned to capture this dynamic. Security, value appreciation, strategic location and the world-class brand association reinforce its investment appeal. The developer asserts, “Detail is the signature of those who refuse to settle for less,” setting a new standard.

The acquisition process is described as a personalised journey, mirroring the retail experience of international luxury brands. Discretion, bespoke advice and attention to detail are core to the client experience. “It’s not about the address. It’s about who you are,” is the core philosophy. The Edition 1011 is not merely an address; it is a significant development that marks the maturity of Romania’s branded residential sector.