Swiss technology company Aphy AG has launched an agentic artificial intelligence platform designed to handle routine administrative work for independent hoteliers, running 24/7 in real time.

The system connects directly to existing infrastructure such as property management systems (PMS), channel managers and shared email inboxes. It begins executing manual operational tasks immediately without requiring staff to adopt new workflows or undertake platform training.

Aphy provides cross-referencing between PMS records and linked channels to verify reservations. It checks dates, rates, room categories and guest information, while adding notes, traces, alerts and relevant profile details.

The software also verifies payment details linked to bookings, generates and issues payment links, manages routing instructions and flags failed, missing or partial transactions. Bookings associated with invalid payment credentials are automatically cancelled to release room inventory for resale.

Furthermore, the platform reconciles Online Travel Agency (OTA) and Global Distribution System (GDS) commission invoices against guest folios line by line to detect overcharges and billing mistakes. It also handles inbox management by reading, classifying and drafting responses to incoming email queries regarding rates and room availability, while escalating designated items to human staff.

“Independent hotels have been doing repetitive, manual tasks for as long as I can remember,” said Pedro Moreira, CEO and co-founder of Aphy AG. “Not because they want to, but because until now, there was no alternative built for them. Aphy handles what should never have needed a human in the first place: the transactional. So the people who chose hospitality for the love of being hosts and creating meaningful experiences can get back to doing exactly that.”

Built, hosted and operated within Europe in compliance with European data protection standards, the system keeps hotel records and transaction data secure. By evolving from a project-based bespoke automation provider into a product-led company, Aphy delivers real-time reporting on executed tasks to provide complete operational visibility for hotel teams.