IRHM, Your Global Window into Real Estate and Hospitality

February 17, 2026

Mixed-Use

Luxury real estate developer Sobha Realty has launched "The Mirage," adding 677 new apartments to its flagship Sobha Central master development on Sheikh Zayed Road. This expansion follows exceptional early sales at the site, which totalled AED 3.5 billion from over 1,500 units sold. The development attracts a highly international investor base, led by buyers from India (26%) and Europe (15%), highlighting the project’s global appeal and the strong demand for luxury residences in central Dubai
Emaar Properties and Dubai World Trade Centre have introduced Terra Gardens, the latest neighbourhood within the Expo Living masterplan at Expo City Dubai. The new launch follows the first phase, Terra Heights, and advances the partners’ long-term plan to build a connected mixed-use community. Spanning 451,295 square metres, Expo Living will ultimately comprise 3,555 residential units across five districts.
IHG Hotels & Resorts has announced the launch of Crowne Plaza Parramatta, a 217-room hotel set within a landmark mixed-use development opposite Parramatta Train Station. Opening in 2029, the hotel will include a rooftop infinity pool, flexible event spaces, and direct links to the city’s retail and transport hubs, marking a major milestone in Parramatta’s transformation into Sydney’s second CBD.
LuLu International Holdings and Mulk International have joined forces to develop Mirkaaz Mall by LuLu, a mixed-use Freezone retail hub in Ajman. The 2.5 million-square-foot project, part of the T10 Mirkaaz City development, aims to establish a new benchmark for shopping and community living in the Northern Emirates.
Riyad Capital has partnered with the Saudi Railway Company (SAR) to establish a SAR 6 billion real estate fund for a mixed-use Transit Oriented Development project in Makkah. Located near the Haramain High-Speed Railway Station, the 90,000-square-metre site will feature hotels, commercial centres, and residences, supporting Saudi Vision 2030’s goals of urban growth and investment diversification.
Ellington Properties has taken a major step forward in developing Mercer House in Uptown Dubai, signing a AED 1 billion+ construction contract with China Railway 18th Bureau Group. The partnership marks a significant moment for one of Dubai’s leading design-led projects, which is already recognised internationally for its architectural and lifestyle excellence.

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