UN Tourism has launched a new Road Map to prepare for the International Year of Sustainable and Resilient Tourism in 2027. This strategy follows a mandate from the United Nations General Assembly. The plan was recently welcomed by the Committee on Tourism and Sustainability during a summit in Madrid. The organisation aims to use the next three years to position the travel sector as a key driver for global development beyond the 2030 goals.
Marriott Bonvoy has been named the Official Hotel Supporter in North America for the FIFA World Cup 2026. This partnership marks the return of the tournament to the continent for the first time in over three decades. With hotels situated across the 16 host cities in Canada, Mexico and the United States, the group aims to be a central hub for travellers.
Saudi Arabia has launched Alsirah Gardens, a new flagship cultural destination in Madinah designed to host 10 million visitors annually. Developed by the PIF-owned company QSAS, the project uses immersive storytelling to explore the Prophetic Biography through a blend of nature and modern architecture. This initiative is a key part of the Kingdom's Vision 2030 goal to enhance the experience for pilgrims and international tourists.
UN Tourism has appointed influential digital creator Khaby Lame as its newest Ambassador during the General Assembly in Riyadh, Saudi Arabia. This partnership is aimed at engaging digital-first audiences globally. In his new role, Mr. Lame will use his platform to promote responsible tourism, advocate for sustainable practices, and support cultural heritage. His work will focus on showcasing tourism as a powerful vehicle for development, job creation, and unity.
A major new Saudi-Swiss partnership has been launched in Riyadh to revolutionise hospitality and tourism education in the Kingdom. It is led by Tanmeya Capital, which manages the SAR600 million Tanmeya Hospitality & Tourism Fund. Tanmeya Capital is partnering with Sommet Education, the parent company of Les Roches, École Ducasse, and Glion Institute of Higher Education. The goal is to train Saudi and international talent to the highest global standards, meeting the growing demands of the national tourism sector.
UN Tourism has partnered with UMusic Hospitality & Lifestyle (UMHL) and the Center for Music Ecosystems (CME) to leverage music tourism for job creation and economic growth in high-growth economies. The new Memorandum of Understanding, announced at the UN Tourism General Assembly in Riyadh, aims to position the creative industries as a transformative force through tourism. The collaboration will use the influence of global figures, including newly appointed UN Tourism Ambassador Khabane Lame, to promote music as a viable path to economic mobility.
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