Sommet Education and the Hospitality Community Foundation have signed a strategic partnership at Les Roches Crans-Montana to advance training, research, and international deployment of data-driven hospitality solutions.
The UAE has recorded a sharp increase in commercial licences within its tourism, hospitality, and aviation sectors, reaching 39,546 by mid-September 2025. Officials say the rise reflects regulatory reforms and new initiatives designed to attract investment and strengthen the country’s position as a leading global tourism hub.
Georgia has unveiled its “Feel the Rhythm” campaign, aiming to attract GCC travellers with luxury, affordability and seamless access. Offering 30–40% more value than many European destinations, the country highlights year-round experiences, from mountain escapes to vibrant coastlines and rich cultural traditions.
Jordan has reaffirmed its position as the Middle East and North Africa’s leading medical tourism destination, welcoming more than 224,000 international patients in 2024 and generating over USD 1 billion in annual revenue. Combining world-class healthcare expertise with unique natural therapeutic sites, Jordan continues to strengthen its role as a premier hub for advanced medical care and wellness in the region.
Kenya has launched a major tourism rebranding initiative with the appointment of Mary-Ann Musangi as chair of a 23-member taskforce. The team, unveiled by CS Rebecca Miano, will review the country’s global image and deliver a new brand strategy within a year.
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