Jordan has reaffirmed its position as the Middle East and North Africa’s leading medical tourism destination, welcoming more than 224,000 international patients in 2024 and generating over USD 1 billion in annual revenue. Combining world-class healthcare expertise with unique natural therapeutic sites, Jordan continues to strengthen its role as a premier hub for advanced medical care and wellness in the region.
Kenya has launched a major tourism rebranding initiative with the appointment of Mary-Ann Musangi as chair of a 23-member taskforce. The team, unveiled by CS Rebecca Miano, will review the country’s global image and deliver a new brand strategy within a year.
Cape Town fintech TurnStay has raised $1.9m to expand its cross-border payments platform for African travel businesses. Using stablecoin settlement, the service cuts transaction costs by up to 70% and helps operators secure more direct international bookings.
Koko Global Hospitality is taking a positive view of Thailand’s current tourism slowdown, and using this period to sharpen its operations and shift attention toward the domestic travel market. CEO Rei Matsuda spoke about the shifting trends and what it means for the hospitality group. Looking ahead, KGH’s current approach positions it well to handle the ongoing uncertainty in global travel.
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