IHG Hotels & Resorts (IHG) has announced a major step in its global expansion with the launch of InterContinental Residences Bangkok Asoke, its first standalone branded residences project under the iconic InterContinental brand. Scheduled for completion in 2029, the development will feature 88 luxury residential units in the heart of Thailand’s capital city.

IHG is partnering with CG Capital, a subsidiary of Central Group, one of Thailand’s largest real estate and retail conglomerates. The collaboration marks IHG’s entry into the standalone branded residential market, expanding the brand beyond traditional hotel operations and strengthening its presence in the Asia Pacific region.

Rajit Sukumaran, SVP & Managing Director, East Asia & Pacific (EAPAC) at IHG Hotels & Resorts, said: “This is a momentous signing for IHG, introducing our world-renowned InterContinental brand into both the global standalone branded residential market, and the branded residential space in Bangkok. Through it, we’re continuing to establish our business as a diversified player in the region and around the world, where we’re seeking, and seizing, new growth opportunities.

“Thailand is the leading destination for branded residential projects across Asia Pacific – accounting for 23% of existing activity, ahead of China’s 17%. The market is growing in size and positioning, and we’re delighted to partner with CG Capital to turn our shared vision for this outstanding property into reality. It will add to the portfolio of InterContinental branded residences in the region, including those in Phu Quoc and Halong Bay, Vietnam, and Hua Hin, Thailand.”

Located on Soi Sukhumvit 16 in the Asoke neighbourhood, the development will offer a range of two, three, and four-bedroom units from 139 to 547 square metres. Facilities will include a 25-metre swimming pool, hot and cold plunge pools, fully equipped fitness centre, pilates and yoga studio, private function room, co-working space, meeting rooms, game room, art room, and a residents’ lounge.

Khun Phoom Chirathivat, Managing Partner & Co-Head of CG Capital, commented: “We are delighted to collaborate with IHG for our standalone residential project in the heart of Sukhumvit – one of Bangkok’s most serene residential neighbourhoods, renowned for its premier lifestyle destinations, fine dining, and vibrant nightlife. InterContinental Residences Bangkok Asoke will provide a fantastic opportunity to buy residential units on a freehold basis in a superb location.

“As experts in retail and real estate development, finding the right partner for a project is always key to its success, and it is a pleasure to collaborate with IHG on InterContinental Residences Bangkok Asoke with more exciting developments to be announced soon.”

The project strengthens IHG’s growing footprint in the branded residential market, which currently comprises over 30 developments globally, with properties in urban and resort locations. The InterContinental brand has 51 hotels across EAPAC, including eight in Thailand, and a global portfolio of 231 hotels in 70 countries, with 105 properties in the pipeline.