Madinet Masr has officially launched its latest development, Talala, located in the heart of New Heliopolis City, with a total investment commitment of EGP 90 billion (approximately $1.8 billion), according to a press release.

The launch comes as part of the developer’s broader expansion strategy aimed at addressing evolving customer needs and raising the standard of urban living through integrated, high-quality housing solutions.

Talala is expected to generate an estimated EGP 202 billion in sales, reinforcing the company’s commitment to contributing to Egypt’s economic growth through the development of sustainable, value-driven communities.

The large-scale project covers 491.41 feddans across two land plots and will be developed in two phases. It includes a diverse portfolio of fully finished residential units tailored to meet a broad spectrum of housing preferences.

The first phase alone will comprise 4,174 fully completed units, including standalone villas with areas ranging from 180 to 287 square metres. The development also features townhouses of 175 square metres, double-loaded townhouses at around 170 square metres, and S-Villa units between 215 and 245 square metres. Additionally, residential apartments will range from compact 35-square-metre units up to 170 square metres.

Unit delivery is expected to take place over the next four to five years.

Abdallah Sallam, President and CEO of Madinet Masr, commented: “Talala is a new step in our journey towards creating a positive and sustainable impact, contributing to strengthening our position in the Egyptian real estate development sector and reaffirming our ambitious plan based on innovation, calculated expansion, and continued development of the Egyptian real estate market.”

The project marks another major milestone in Madinet Masr’s strategic vision to establish thriving urban communities that support the nation’s growth agenda while delivering lasting value to residents and investors alike.