A major new commercial and entertainment district has opened within the Celia development in Egypt’s New Administrative Capital. The project, named “The Village”, officially launched on Thursday to accommodate the rising occupancy levels at the site. Developer Talaat Moustafa Group (TMG) described the new hub as the development’s “beating heart”, offering a variety of amenities including a Carrefour hypermarket and a “Kids Station” for younger visitors.

The Celia project covers approximately 500 acres and is situated in the Green River area, a central landmark of the new capital. It stands as the largest integrated project developed by the private sector in the region. The Village has been designed to provide a wide array of services beyond retail, including medical and administrative centres, a sports club, and a bowling alley. For entertainment, the zone features cinemas and an open-air theatre, with several restaurants situated around a central lake.

Designed by the American firm HHCP, Celia is the only residential compound located directly in the heart of the Green River. The master plan focuses on lifestyle enrichment by balancing high-quality residential spaces with vast green areas and modern infrastructure. TMG stated that this opening is a core part of its strategy to provide integrated services that ensure the community is fully operational for its residents.

The launch event was marked by a concert featuring Egyptian singer Rami Sabry, which drew significant crowds to the new district. The group emphasized that the addition of these mixed-use facilities is essential for meeting the daily requirements of the local population. With the introduction of these medical, social, and commercial assets, the project continues to evolve into a self-contained urban environment within the new capital’s prestigious districts.