IRHM, Your Global Window into Real Estate and Hospitality

July 25, 2026

Brand

Miraval Resorts and Spas has opened its first international location, Miraval The Red Sea, on Shura Island in Saudi Arabia. Announced on 9 June 2026, the 180-room adults-only wellness retreat blends the brand's mindfulness philosophy with local heritage. The eco-friendly resort features the largest spa on the island, plant-forward dining and specialised wellness programs powered completely by renewable energy.
Hilton has launched Undergraduate by Hilton, a new upper-midscale hotel brand targeting university and college towns. Designed to complement the Graduate by Hilton chain, the brand features a flexible development model for new builds and conversions. Hilton aims to open the first property in 2027, with a long-term expansion target of 400 to 500 hotels globally.

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