Developers Archi and NEXT have officially launched the Swissôtel Kobuleti Beach Resort, a 300 million dollar premium hotel and residential project in Georgia. Situated on the Black Sea coast near Batumi, the three-building complex will feature a luxury hotel, private apartments, a casino and a 3,000 square metre wellness zone. The development aims to elevate regional tourism standards and boost local employment.
CIM Group, Centennial Yards Company, and The Drew Company have partnered to bring a Virgin Hotel to the $5 billion Centennial Yards development in Atlanta. Scheduled for 2027, the 261-room hotel will feature the brand’s signature 'Chambers' and residential-style suites. The project forms a central part of a new 470,000 square foot Entertainment District designed to revitalise the city’s downtown core.
Georgia has unveiled its “Feel the Rhythm” campaign, aiming to attract GCC travellers with luxury, affordability and seamless access. Offering 30–40% more value than many European destinations, the country highlights year-round experiences, from mountain escapes to vibrant coastlines and rich cultural traditions.
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