Virgin Hotels is set to debut its first Georgia property within the 50-acre Centennial Yards redevelopment in Downtown Atlanta. The announcement was made by CIM Group and Centennial Yards Company in partnership with The Drew Company. The new hotel is expected to open in 2027 as a key component of the ongoing $5 billion project. It joins a global collection of Virgin Hotels that includes locations in New York, Edinburgh, and London.

The hotel will be situated in the heart of the Entertainment District, a 470,000 square foot area that aims to transform underused land near Mercedes-Benz Stadium and State Farm Arena. This district is planned as a major hub for hospitality, retail, and live music, with tenants such as Live Nation and Cosm already confirmed.

“Virgin Hotels brings a bold blend of energy, personality, and world class hospitality, and we’re proud to welcome their first Georgia location to Centennial Yards,” said Brian McGowan, President of Centennial Yards Company. “With The Drew Company’s established presence in Atlanta and their partnership every step of the way, we’ve been able to bring this vision to life — creating a vibrant district that celebrates connection, culture, and the future of Downtown.”

The 261-room property will utilise Virgin’s ‘Chambers’ layout, which divides guest rooms into multi-functional areas for work and relaxation. The accommodation includes 21 Grand King Chambers and 21 One-Bedroom Suites. High-end options such as a Penthouse Suite and the ‘Richard’s Flat’ residential suite will be located on the upper floors.

“We’re so excited to bring Virgin Hotels to Atlanta,” said Joe Margison, CEO of Virgin Hotels. “In Centennial Yards, we’ve found a partner that shares our vision for a vibrant, welcoming neighborhood. With Virgin Hotels Atlanta, we want to bring our signature mix of heartfelt service, bold design and playful spirit to a property that feels rooted in Atlanta and perfectly matched to the energy of Centennial Yards. It’s a city Virgin knows well, with Virgin Atlantic connecting customers to London and Manchester daily and across the US in partnership with Delta Air Lines. It’s exciting to deepen that connection and create a new way for guests to experience the Virgin brand in one of the most dynamic cities in the US.”

John P. Drew, CEO of Drew Company, added: “While we were completing the nearby Signia by Hilton Atlanta, we witnessed firsthand how transformational CIM Group’s plans for Centennial Yards would be and knew that we wanted to be a part of this once in a lifetime opportunity. We are thrilled to announce our involvement in the project and introduce Virgin Hotels to the Atlanta market – a perfect fit for the Centennial Yards Entertainment District to showcase all that Downtown Atlanta has to offer while bringing its own unique, cheeky identity and energy to the area.”

The hotel will feature three dining and bar areas, including a rooftop lounge and a signature restaurant with a terrace. Other facilities include a pool deck with 10 cabanas and 2,900 square feet of meeting space.

“There is something extraordinary about the destination we’re creating in Downtown Atlanta,” said Shaul Kuba, Co-Founder and Principal, CIM Group. “Virgin Hotels brings a level of excellence that complements the experiences we’re building for travelers and the local community.”