Hilton has introduced its optional Home2 Suites Clean Energy Prototype, aiming to help US hotel developers lower utility expenses and cut carbon footprints. The all-electric design concept applies renewable energy technologies to cut annual energy costs by 18% to 40% and improve energy efficiency by roughly 30%. It marks Hilton's first prototype designed with zero operational emissions intended for widespread deployment.
dnata Travel Group wrapped up Arabian Travel Market 2026 by securing 12 international partnerships across hospitality, cruise, destination management, and travel technology sectors. Highlights include distribution deals with Rotana, Kerzner International, and four major cruise lines. Additionally, the group announced the merger of Travelbag into Imagine Cruising, alongside an AED 8 million expansion of its Arabian Adventures desert site in Dubai.
International tourist arrivals grew by 0.4% in the first half of 2026, reaching 690 million, according to UN Tourism's latest World Tourism Barometer. Initial strong performance in the first quarter gave way to declines caused by Easter calendar shifts, Middle East geopolitical conflict, severe weather and high travel costs. Consequently, full-year growth projections have been lowered to between 1% and 2%.
UN Tourism has taken a significant step toward modernising how the sector is tracked within the global economy. During the 57th session of the United Nations Statistical Commission, new standards were backed to better measure tourism's role in international trade and environmental sustainability. The move aims to provide governments and businesses with reliable, comparable data to guide future economic policy and green reporting.
Marriott International is expanding its midscale presence in Europe through the debut of its Series by Marriott brand. The launch involves 11 new projects across the United Kingdom and Italy in partnership with Splendid Hospitality Group and Amapa Group. This move follows the global introduction of the collection brand in 2025. The new properties will focus on providing reliable and locally inspired accommodation for modern travellers.
Hilton has signed an exclusive franchise deal with YOTEL to expand its lifestyle hotel portfolio. YOTEL becomes the first brand under the "Select by Hilton" banner. While YOTEL remains independently managed, it will now gain access to Hilton’s global distribution and the Hilton Honors loyalty programme. This partnership allows both brands to grow efficiently while offering guests smart, tech-led urban accommodation in key cities worldwide.
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