Guest feedback intelligence provider Customer Alliance has announced a strategic marketplace integration partnership with hospitality management system Cloudbeds.

The partnership enables properties to connect reservation and check-out data from Cloudbeds directly with Customer Alliance. The automated system triggers post-stay review requests and guest surveys without requiring staff to export guest details manually.

Available via the Cloudbeds Marketplace, the two-way data sync allows hoteliers to capture guest feedback in real time and automate review collection across online platforms such as Google and TripAdvisor. The system also supports guest communication options across email, WhatsApp and SMS throughout the stay, covering pre-arrival details and post-stay follow-ups.

Hotel teams often spend hours following up on guest reviews across multiple platforms. Unresolved concerns and delayed communications can damage property ratings and impact future bookings. By linking stay data directly between systems, the technology sends real-time feedback alerts to hotel management, enabling teams to resolve guest complaints prior to departure.

“Our mission at Customer Alliance is to help hoteliers transform guest satisfaction into measurable business growth,” said Nicholas Reid, Head of Product at Customer Alliance. “By integrating natively with Cloudbeds, we are empowering thousands of independent hotels and boutique properties across Europe and globally with an effortless, AI-ready solution to capture feedback, boost online reputation, and drive repeat bookings.”

“A hotel’s reputation influences who books, what they expect and whether they come back,” said Sebastien Leitner, Vice President of Partnerships at Cloudbeds. “Protecting that reputation starts with listening to guests and acting on what they tell you. Connecting Customer Alliance with Cloudbeds helps hoteliers make that part of daily operations, giving teams more opportunity to resolve concerns, build trust and deliver the experience that earns a recommendation.”

Cloudbeds users can activate the new Customer Alliance integration directly within their platform settings.