North Bucharest Investments has launched a new digital ecosystem comprising the NorthBucharest.ro website and a dedicated mobile application. The platform features more than 1,400 properties across 100 residential developments. By integrating artificial intelligence and a swipe-based interface, the firm aims to modernise the property search process in the Romanian capital. The tools focus heavily on move-in-ready homes in prime locations such as Pipera and Herăstrău.