North Bucharest Investments has introduced a new digital ecosystem to the Romanian property market. The launch includes the NorthBucharest.ro website and the “North Bucharest – Real Estate” mobile application, which are now available on the App Store and Google Play. This project brings together more than 1,400 properties across 100 residential developments into one central hub.

The platform focuses on completed and move-in-ready homes located in popular areas, including Floreasca, Herăstrău, Aviației and Pipera. Users can browse a variety of options ranging from studios and duplexes to penthouses and villas. By targeting the northern and central districts of the capital, the firm aims to serve the city’s primary investment hubs through a mobile-first approach.

The new technology incorporates artificial intelligence to provide personalised recommendations based on real-time user behaviour. Features include an interactive map search and a “Property Tinder” function. This swipe-based system allows buyers to save relevant listings or dismiss unsuitable ones quickly. The goal is to move away from traditional scrolling and offer a more efficient decision-making tool.

Vlad Musteață, CEO and Founder of NBI, stated: “The launch of this digital ecosystem marks our transition from classic intermediation to a model in which technology plays a central role in the acquisition process. We are not just talking about access to the offer, but about an experience in which AI significantly reduces search time and increases the relevance of options. Today, people want clarity, speed and control. They want to quickly find what suits them, without wasting time among hundreds of ads. The platform offers exactly this.”

In a market where buyer habits are shifting toward digital solutions, the app provides instant notifications and alerts to keep users informed of market changes. The firm believes that integrating high-tech tools will differentiate its services in a competitive environment. By combining data with a user-friendly interface, the platform attempts to simplify the property selection process for local and international buyers alike.