Thompson Hotels and BERO have launched a nationwide partnership to bring premium non-alcoholic beer to hotel bar programs across the United States. Founded by actor Tom Holland, BERO will serve as the exclusive alcohol-free beer for Thompson properties throughout a year-long collaboration. The initiative kicked off in January 2026 with a focus on mindful drinking and elevated social experiences.
Dar Global and The Trump Organization have unveiled Trump Plaza Jeddah, a USD 1 billion mixed-use development in Saudi Arabia. Located within the Amaya master plan, the project includes luxury residences, Grade-A offices and a private central park. The site will feature a 4,000-square-metre private members' club alongside elite dining and retail options. This launch marks the third collaboration between the two entities in the Kingdom.
The Philippines has welcomed its first Autograph Collection property with the official debut of The Farm at San Benito in Batangas. This 52-hectare sanctuary represents a significant expansion for the Marriott Bonvoy portfolio into the regional wellness market. This partnership aims to combine local heritage with international hospitality standards for a global audience.
Global lifestyle operator Kerten Hospitality is expanding its presence in Saudi Arabia with the announcement of the Cloud 7 Al Murjan Island Resort - Dammam. Located on the Eastern Province waterfront, the resort is part of a visionary mixed-use development combining hospitality, leisure, entertainment, and wellness. The resort will introduce a distinctive coastal concept featuring 74 overwater chalets. It will also include Nyssa Beach, a ladies-only beach club offering extensive wellness, spa, and fitness facilities designed to support the Dammam women's community.
Red Sea Global’s ultra-luxury destination, AMAALA Triple Bay, is set to open in the coming months, marking a major milestone in Saudi Arabia’s Vision 2030. The developer, RSG, made the announcement at the inaugural TOURISE Summit, confirming the debut of six world-class luxury resorts and a range of exclusive facilities including a yacht club and a marine life institute. The total completed first phase will feature nine resorts and over 1,600 keys.
Modern hospitality is moving beyond luxury to embrace culture, authenticity and a true sense of place. Travellers now seek experiences rooted in local identity, from architecture inspired by regional craft to culinary immersion such as olive harvests or sake brewing. Staff act as cultural ambassadors, while partnerships with artisans preserve heritage and support local communities. As wellness and travel intersect with tradition and craft, hospitality is shifting towards meaningful connection and belonging.
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