dnata Travel Group completed its presence at Arabian Travel Market 2026 with twelve strategic agreements covering hotel distribution, cruise holidays, luxury hospitality, destination management, and travel technology. The company also confirmed internal corporate changes, including integrating Travelbag into Imagine Cruising and investing in its domestic Dubai assets.

Among the major commercial arrangements, dnata Travel Group secured a deal with hotel chain Rotana, opening distribution for its 118 properties across more than 180 source markets. For its leisure portfolio, the agency signed contracts with four cruise lines: Royal Caribbean Cruises Ltd., Norwegian Cruise Line, MSC Cruises, and The Ritz-Carlton Yacht Collection. Further hospitality agreements were completed with Kerzner International, covering brands such as Atlantis, One&Only, SIRO, and Rare Finds. Tourism agreements were also formalised with Turespaña and Tourism Seychelles.

John Bevan, CEO, dnata Travel Group, said: “Our announcements at ATM reflect where we see the strongest opportunities for growth: developing our specialist travel brands, expanding distribution for our partners and investing in experiences that give travellers more reasons to choose a destination. The value of these partnerships extends beyond any single brand or market. A hotel partner can work with us across leisure, corporate and wholesale travel, while a destination can draw on both our international sales network and local expertise. Building those relationships across the group is an important part of how we intend to grow.”

In technology and distribution, Arabian Adventures signed a deal with Trip.com, while tech distributor EmQuest finalised separate agreements with Smart Travels and Jalhansa Tours & Travels.

Alongside external partnerships, dnata Travel Group confirmed internal expansion measures. Travelbag will integrate into Imagine Cruising, combining land-based holiday options with cruise itineraries. The deal brings Imagine Cruising to the UK high street across seven Travelbag stores, which will be dual-branded. Furthermore, Arabian Adventures committed AED 8 million to expand The Fort – Lisaili in Dubai, introducing new cultural features and the first dune-top zipline in the UAE from 2027.

During the event, dnata Travel Group hosted four industry conference sessions and collected seven honours at the World Travel Awards Middle East.