Aleph Hospitality, the largest independent hospitality management company operating in the Middle East and Africa, has secured the management contract for a new hotel in Dammam, Saudi Arabia. The 84-key property, owned by AREA Investment and Real Estate, will debut the Tapestry Collection by Hilton brand in the city.

This agreement marks the third Tapestry Collection by Hilton hotel under Aleph Hospitality’s management, signifying a continuation of its partnership with the global hospitality company and expanding its operational footprint within the Kingdom.

The new hotel is scheduled to open in 2027. It will join Tapestry Collection by Hilton’s portfolio of independent boutique hotels, each noted for its cultural charm and deep connection to its local destination. The Dammam hotel will feature vibrant designs and one-of-a-kind experiences. Guests will also be eligible to participate in Hilton Honors, the company’s award-winning guest loyalty programme.

For AREA Investment and Real Estate, the franchise agreement with Hilton and the management agreement with Aleph Hospitality represent a key milestone. The firm continues its investment in high-quality hospitality assets that support the region’s expanding tourism sector. The hotel’s experience-driven design is being led by Sonia Ashoor (SACD).

Tariq Dowidar, Vice President Saudi Arabia for Aleph Hospitality, said: “We have a longstanding and close relationship with Hilton, founded on our shared commitment to excellence and innovation. Together, our goal is to deliver exceptional guest experiences while maximising operational performance and value for the owners.”

Carlos Khneisser, Chief Development Officer, MEA, Hilton, commented: “We are delighted to partner with AREA Investment and Real Estate to debut the first Tapestry Collection by Hilton in Dammam, managed by Aleph Hospitality. Demand for lifestyle hotels continues to rise, and we remain committed to growing our presence across the Kingdom, with over 100 hotels trading and in the pipeline. Tapestry Collection offers guests an authentic, and unique stay experience, and we are excited to bring this distinctive brand to Dammam – a dynamic gateway to the Eastern Province and a key hub for business and leisure that continues to play an increasingly important role in Saudi Arabia’s growth.”

Mr. Rakan Saeed Raddad, Executive Vice President of AREA Investment, commented: “We are proud to bring the Tapestry Collection by Hilton to Dammam City, and introduce a hotel that reflects the city’s evolving character and contemporary ambitions. In collaboration with Aleph Hospitality’s operational excellence, Hilton’s global platform, and the experience-driven design direction of Sonia Ashoor (SACD), this property stands as a commitment to creating meaningful guest experiences defined by authenticity, originality, and a genuine sense of place. We believe this hotel will redefine the upscale hospitality landscape in Dammam, welcoming guests to a destination that is refined, culturally expressive, and confidently oriented toward the future.”