Sun PhuQuoc Airways has officially entered the Korean market following a high-profile seminar held in Seoul on 25 March 2026. During the event, the airline announced its new partnership with Pacific Air Agency (PAA Group), which will serve as its General Sales Agent in South Korea. The move is a central part of the carrier’s plan to link Phu Quoc directly with major Asian economic hubs.

Ticket sales have now opened for a new route between Seoul (ICN) and Phu Quoc (PQC). This service will begin on 17 April 2026 with one flight per day, though the airline intends to increase this to two daily flights shortly after. A second route connecting Busan to the island is scheduled to launch in June 2026. This expansion follows a surge in interest from Korean travellers, with searches for the destination rising by 71 per cent in late 2025.

The airline is leveraging the broader Sun Group network to attract passengers. Those flying on these routes can access discounts of up to 30 per cent on hotels, restaurants and spa services. Free tickets for the Sun World Hon Thom cable car are also being offered until June 2026. These incentives come as Phu Quoc sees record growth, with Korean arrivals in early 2026 already 33 per cent higher than the previous year.

Ambassador Vu Ho, the Vietnamese Ambassador to the Republic of Korea, spoke at the launch regarding the significance of the new connection. He stated: “The Phu Quoc – Seoul flight today, therefore, carries a meaning beyond just a new route. It is a ‘silk road in the sky’ connecting: Phu Quoc – a world-class resort center, to Seoul – a dynamic and creative metropolis of Asia. It is a connection of: high-quality tourism, new investment opportunities, and even deeper cultural flows between the two peoples. Those who come later are not necessarily those who lag behind. With a differentiated mindset, a strong enough ecosystem, and a bold enough ambition, late entrants can absolutely become the ones who lead the game. I wish Sun PhuQuoc Airways every success in becoming that leader.”

Despite being a fresh face in the aviation industry, the carrier already operates 10 modern aircraft. It recently made headlines in February 2026 by signing a $22.5 billion (£17.8 billion) deal to buy 40 Boeing 787-9 Dreamliners. This represents the largest widebody order in the history of Vietnamese aviation. The airline operates a hub-and-spoke model with the island of Phu Quoc at its centre.