A new joint venture named radia has been launched to support the expansion of Saudi Arabia’s sports and live events infrastructure.

The entity has been created by SURJ Sports Investment, a company owned by the Public Investment Fund (PIF), in partnership with global venue and entertainment giants Live Nation and Oak View Group.

The platform will cover the full lifecycle of venue operations across stadiums, arenas and major sports precincts throughout the nation. Its scope includes early stage design reviews, operational planning, development oversight and commercialisation.

By combining international expertise with local market insight, radia aims to establish commercially successful, multi-use destinations through digital capabilities, data-driven solutions and sustainable venue practices. Seasoned sports executive Xavier Campbell has been appointed Chief Executive Officer to guide the venture’s market entry and long-term expansion.

The formation of radia fits into PIF’s broader 2026-2030 strategy, which targets sport as a key pillar within its tourism, travel and entertainment ecosystem. The value of the Saudi sports market is expected to surpass $22 billion by 2030.

Danny Townsend, CEO of SURJ Sports Investment, said: “This partnership marks a defining milestone in both PIF and SURJ’s mission to build a future-ready sports sector in Saudi Arabia, one that delivers today while creating a lasting legacy for generations to come. Working alongside two of the world’s most respected industry leaders positions SURJ at the forefront of venue innovation and fan experience. Through this collaboration, we are not only supporting the rapid growth of Saudi Arabia’s sports ecosystem but also future-proofing its infrastructure, expanding access to world-class fan and visitor experiences, and ensuring Saudi Arabia is equipped to deliver unforgettable moments.”

John Reid, Chairman EMEA, Live Nation, added: “Live Nation has been working and investing in Saudi Arabia since 2017, and this partnership builds on that long-term commitment. By bringing our expertise in programming venue operations and live events, we’ll help build venues and experiences that work for artists, athletes, audiences and the wider industry.”

Chris Granger, CEO of Oak View Group, said: “World-class sports and entertainment venues are economic and cultural engines. When done well, they create jobs, attract tourism and stimulate further development. Perhaps more importantly, they become gathering places where communities celebrate, connect and create shared memories across generations. We at OVG are proud to partner with SURJ and Live Nation on the radia venture, as together we look to create lasting impact, countless memorable moments and authentic points of civic and global pride for people across Saudi Arabia.”