Bed Bath & Beyond has entered a definitive agreement to purchase real estate services firm Fathom Holdings in a move designed to accelerate its comprehensive property strategy.

The US retail firm announced the deal as part of its ongoing Everything Home initiative. This strategy aims to combine property transactions, omnichannel retail and domestic services into a single ecosystem for property owners.

Fathom Holdings operates a technology-driven network that provides residential brokerage, mortgages, insurance and title services. The platform runs on its proprietary cloud-based software system known as intelliAgent. Bed Bath & Beyond intends to use these technical capabilities to expand its existing operations.

The corporate strategy relies on three distinct segments, which are homeownership and transactions, omnichannel commerce and home services. Executives believe that modern consumers want a single service provider to manage their property needs throughout the duration of their homeownership.

By integrating these features, the firm aims to create a more connected consumer experience at a neighbourhood level. The purchase will directly support the transaction side of the business by adding financial and brokerage options to its current retail and home services branches.

Company leaders stated that combining data and digital tools across these sectors will help the business predict consumer demands and distribute corporate resources more efficiently.

Marcus Lemonis, Executive Chairman and Chief Executive Officer of Bed Bath & Beyond, said: “Homeownership is one of the most important financial and emotional commitments people make in their lives. Fathom brings important capabilities across brokerage, mortgage, title, insurance and technology that strengthen our Homeownership & Transactions pillar and we expect will accelerate our Everything Home strategy.”

He added: “Homeownership remains fragmented. People buy homes from one company, finance them through another, furnish them through a third and renovate them with someone else. We believe homeowners deserve something better. Everything Home is our strategy. Homeownership & Transactions, Omnichannel Commerce and Home Services are the three pillars that bring that strategy to life. This acquisition, along with others we have announced and may pursue in the future, presents an opportunity for us to integrate the capabilities that matter most while eliminating redundancy across processes, infrastructure and leadership. Over time, we believe these capabilities will operate seamlessly within neighborhoods across the country, enabling us to serve homeowners in more intelligent, connected and meaningful ways.”

The buyout is scheduled to be completed during the second half of 2026. The finalisation of the deal remains subject to standard regulatory approvals and customary closing conditions.