Hilton has unveiled Outset Collection, its 25th brand and the eighth in its Lifestyle portfolio. The new upscale conversion brand will launch with more than 60 hotels in development and bookings available in November.
Thebe Magugu will bring his Afro-modernist aesthetic to Cape Town’s Mount Nelson hotel with a new designer suite and cultural retail space opening in late 2025.
BOXPARK is set to transform the 2026 British Grand Prix with Silverstone, introducing a new festival-style experience featuring street food, bars and live entertainment at the Inner Track.
Kygo’s Palm Tree Crew has raised $20 million in a Series B led by WME Group, valuing the entertainment and lifestyle brand at $215 million, as it accelerates festival expansion and investments in consumer products.
The project will rise on the former site of the Shin-Yurakucho Building, reimagining the location as a dynamic hub where art, fashion, food, and hospitality converge.
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