Luxury real estate developer DarGlobal (LSE: DAR) has partnered with Art District Real Estate Development to launch a transformative new project on Oman’s coastline: the MAD, Muscat Marine, Art & Digital District.

Announced on 7th December 2025, the collaboration marks the start of a massive undertaking. The MAD district is designed as an integrated destination spanning over 1.5 million square metres. The total gross development value for all phases is estimated at approximately OMR 1.6 billion (USD 4.2 billion), with development projected to take place over 12 years.

This major urban development aims to significantly elevate the Sultanate’s international profile. It integrates oceanfront residential living, cultural centres, luxury hospitality, and future-focused financial and digital industries into a unified ecosystem. The multi-destination city will feature luxury housing, marinas, cultural venues, curated retail, premium hotels, and next-generation finance and business parks. The developers expect it to attract wealthy tourists, global investors, art collectors, and tech entrepreneurs.

Ziad El Chaar, CEO of DarGlobal, said: “MAD represents a defining step in how Oman’s coastline will be experienced and how its future economy will emerge. Together with Art District Real Estate development, we are building a destination that goes beyond real estate to empower enterprise, attract global talent, support cultural production and unlock new economic value. MAD is a new gateway for Oman, one inspired by the sea and shaped by innovation.”

The project is strategically committed to supporting Oman’s economic diversification goals. It directly aligns with the nation’s strategy to expand its tourism, culture, technology, and high-value finance sectors. Key features will include private marinas for luxury mansions, international art exhibitions, digital incubators, a financial centre, and a comprehensive cultural events calendar.

A defining element of the MAD district is its integrated digital economy, which will facilitate a new structure for enterprise, culture, and property. This framework includes digital licensing, asset exchange, and ecosystem rewards to encourage investment pathways for global innovators.

Mr El Chaar added: “We are creating value beyond physical spaces. MAD is an ecosystem where creators, innovators and investors meet; not only to live or visit, but to participate. That participation defines the future of real estate, and we are proud to shape it in Oman. This partnership demonstrates what Oman stands for; cultural leadership, responsible innovation and global investment confidence. MAD is a testament to what is possible when heritage and ambition come together.” The scheme is set to position Muscat as a key hub for marine activities, cultural exchange and financial innovation.