Marriott Bonvoy has secured a major partnership as the Official Hotel Supporter in North America for the upcoming FIFA World Cup 2026. The hotel group will provide special access and experiences for fans as the tournament visits Canada, Mexico and the United States. This marks the first time the competition has been held in North America for 32 years.

The hospitality giant intends to use its portfolio of over 30 brands to create a home base for spectators. Throughout the tournament, the company will offer immersive hotel stays and new Marriott Bonvoy Moments. There will also be exclusive packages and unique product drops. With properties located in every host city, the brand will be a constant presence for fans travelling across the three nations.

“For millions, soccer is a shared language, connecting families, communities, and cultures across generations. In much the same way, travel shapes who we are, with the connections we create staying with us forever. Through Marriott Bonvoy, travelers gain access to experiences that deepen these bonds, turning meaningful moments into lasting memories for our members,” said Peggy Roe, Chief Customer Officer at Marriott International. “The FIFA World Cup 2026 is without question going to be one of those landmark moments for so many people, and as a lifelong travel partner, Marriott Bonvoy will welcome fans throughout this historic tournament with the warmth of our properties and the power of our travel program, showing up as your travel companion every step of the journey.”

FIFA Secretary General, Mattias Grafström, added: “We are delighted to welcome Marriott Bonvoy as our Official Hotel Supporter for the FIFA World Cup 2026. Marriott’s extensive collection of hotels across Canada, Mexico and the United States will provide the record numbers of domestic and international fans travelling to enjoy the game-changing tournament with great hotel options throughout June and July, adding to their experience as they get set to support their team in stadium or make new friends at a FIFA Fan Festival.”

The 2026 edition is set to be a massive event with 48 teams and 104 matches. It is expected to attract over six million fans to stadiums, while six billion people will engage with the tournament globally. Marriott Bonvoy will also work alongside Visa to reach a wider audience and deliver unique experiences for customers.