Minor Hotels has announced the arrival of the Colbert Collection, a new global brand in the premium hospitality market. The group currently operates more than 640 properties and intends for this new soft brand to highlight independent hotels. These properties will be linked by a shared focus on culture, food and human connection. The first hotel under this banner is scheduled to open in Italy in spring 2026.

The brand takes its inspiration from the lively atmosphere of Parisian boulevard cafes. It also draws from the Colbert bistro in London, which is part of The Wolseley Hospitality Group. Minor International (MINT) owns this group and is the parent company of Minor Hotels. The collection is built on three main pillars known as the art of gathering, the art of place and the art of taste. These principles aim to create spaces where guests can connect through local art, shared meals and regional traditions.

This launch is a key part of the growth strategy for Minor Hotels. The company is moving towards an “asset-right” model that focuses on management and franchise deals. This approach allows the group to scale quickly while remaining profitable. Independent hotel owners who join the collection will gain access to global sales systems and a major loyalty programme. However, they will still be able to keep their own unique character and local style.

“Colbert Collection represents a new chapter for Minor Hotels,” said Dillip Rajakarier, CEO of Minor Hotels. “This brand captures specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike. It celebrates individuality and invites guests to discover hotels that are deeply rooted in their own worlds while connected by a common sensibility. With Colbert Collection, each property is free to express its own story, while supported by the strength of our global commercial powerhouse and operational expertise.”

The Colbert Collection joins a large portfolio that includes brands such as Anantara, Tivoli and NH Collection. After the initial launch in Italy, the brand will expand into other major destinations. Plans are already in place for new locations in the UK, Spain, Austria and the UAE. The brand aims to provide a sophisticated experience that celebrates craftsmanship and the joy of discovery.