SiteMinder, recognised as the world’s leading hotel distribution and revenue platform, has strengthened its presence in Latin America with the opening of a new office in Mexico. This strategic base will act as a central hub, enabling the company to provide enhanced local support while driving growth across the region.

The decision follows a period of significant expansion, with the number of Latin American properties connected to SiteMinder rising by more than 30% in the past two years. Mexico, the company’s largest market in the region, now benefits from dedicated customer success and support teams serving a wide range of accommodation providers, from boutique vacation rentals to large all-inclusive resorts, across destinations such as Riviera Maya, Mexico City, Guadalajara and Puerto Vallarta.

The new office also extends SiteMinder’s operational reach to Colombia, Peru, Chile and Costa Rica, with a focus on deepening engagement with hotel associations and forging stronger connections with partners in these rapidly developing markets.

“The hospitality landscape in Latin America is incredibly dynamic, with hotels adapting to shifting traveller expectations, intensifying competition, and diversifying source markets, all while managing seasonal swings,” says Alfredo Rodríguez, SiteMinder’s country manager in Mexico. “What they need from technology partners isn’t more complexity—it’s intelligent solutions, delivered locally, that simplify their operations and free them to focus on what matters most: their guests.”

Industry data highlights the pace of change: average hotel stays in Mexico have moved from 3.09 to 3.22 days, Canadian visitor arrivals have grown by 10% compared to the previous summer, and room rates have dipped by roughly 4%. These shifts have spurred a greater appetite among hoteliers for connectivity and automation solutions to remain competitive.

“We’re here to be true partners in their success,” adds Rodríguez. “By establishing a stronger regional presence, we’re ensuring Latin American hotels have the tools, support and global connectivity they need to thrive in today’s dynamic market—because every property, regardless of size or location, deserves access to world-class technology and expertise.”

About SiteMinder

SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the world’s leading hotel distribution and revenue platform, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila and Mexico City. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 125 million reservations worth over US$50 billion in revenue for its hotel customers each year.