The world’s largest real estate franchise by agent count is expanding its footprint in Europe. Keller Williams has officially awarded a new master franchise in Croatia. This move brings the total number of European regions for the brand to 21. Led by Boris Batelic, the firm plans to launch its first market center in the second quarter of 2026 to drive structural change in the local market.
JLL has promoted Julien Naouri to lead its hotel investment sales across Asia. Based in Singapore, Naouri starts his new role on 1 April 2026. He will manage the firm's sales strategy and operations throughout the region. With nearly twenty years of experience, he aims to help clients navigate a busy market as JLL forecasts hotel investment volumes to reach $13.3 billion this year.
Marriott International is expanding its midscale presence in Europe through the debut of its Series by Marriott brand. The launch involves 11 new projects across the United Kingdom and Italy in partnership with Splendid Hospitality Group and Amapa Group. This move follows the global introduction of the collection brand in 2025. The new properties will focus on providing reliable and locally inspired accommodation for modern travellers.
Hyatt has opened Masana Algarve, the first Destination by Hyatt resort in Portugal. Located in Albufeira, the property features 33 high-end residences designed for coastal living. The launch is part of Hyatt’s goal to triple its Portuguese presence by 2027. The resort offers residents and guests upscale dining, a holistic spa and proximity to the region’s iconic cliffs and traditional fishing heritage.
Hines and Burstone Group have launched a pan-European light industrial joint venture, seeded with a R760 million investment. The partnership has acquired six assets across Germany and the Netherlands, totalling 49,000 square metres. Burstone will manage the portfolio, taking a 20% equity stake alongside the Hines European Real Estate Partners III fund. The strategy targets value-add opportunities driven by nearshoring and supply chain growth.
Cypriot PropTech startup MyStudentFlat has expanded into Greece with the launch of its digital platform in Athens. Now operating in three cities across two countries, the company manages over 50 properties just seven months after its debut. The firm plans further expansion into major Greek university hubs and is preparing for its first funding round this spring to support European growth.
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