Hilton has unveiled Outset Collection, its 25th brand and the eighth in its Lifestyle portfolio. The new upscale conversion brand will launch with more than 60 hotels in development and bookings available in November.
NUMA Group has launched ‘Native by Numa’, a new premium lifestyle hospitality brand, as part of its multi-brand expansion across Europe. Targeting cities such as Rome and Paris, the brand aims to blend high-touch service with NUMA’s digital operating model to deliver authentic, design-led stays for modern travellers.
Minor Hotels has signed a joint venture with SUNRISE Resorts & Cruises to develop up to 50 hotels across Egypt, including Anantara Hotels & Resorts and Nile cruise operations, aiming to elevate the country’s luxury hospitality sector.
Shamal Holding and Marriott International have announced the first EDITION residences in the Middle East, coming to Dubai Harbour in 2029. The Dubai Beach EDITION will be the brand’s first UAE beachfront resort, featuring 165 residences and a 185-room hotel.
UCC Holding has signed five consultancy and design agreements with international firms as part of a multi-phase redevelopment of Damascus International Airport, a project expected to boost passenger capacity to 31 million annually.
Radisson Hotel Group has signed Atiara Ubud Bali, A Radisson Collection Resort, marking the entry of its luxury lifestyle brand into Indonesia, with the property set to open in 2027.
![[IRHM] logo](https://irhmagazine.com/wp-content/uploads/2025/08/IRHM-AWARDS-2025-1024x683.jpg)
