JLL has promoted Julien Naouri to lead its hotel investment sales across Asia. Based in Singapore, Naouri starts his new role on 1 April 2026. He will manage the firm's sales strategy and operations throughout the region. With nearly twenty years of experience, he aims to help clients navigate a busy market as JLL forecasts hotel investment volumes to reach $13.3 billion this year.
Sun Group and Marriott International have signed a major agreement to develop 10 new hotels and resorts in Vietnam by 2030. The partnership will add nearly 4,500 rooms in Phu Quoc and Vung Tau, introducing brands like W Hotels and Moxy to the country. This expansion supports Vietnam's goal of becoming a top global destination and strengthens its infrastructure ahead of international events like APEC 2027.
Minor Hotels has launched the Colbert Collection, a new global premium brand debuting in Italy in spring 2026. Inspired by iconic European bistros, the collection focuses on independent hotels that prioritise cultural and culinary expression. This move marks a shift towards asset-light growth, allowing independent owners to access global distribution systems while maintaining their unique local identity across future sites in the UK, Spain, Austria and the UAE.
Marriott International is expanding its midscale presence in Europe through the debut of its Series by Marriott brand. The launch involves 11 new projects across the United Kingdom and Italy in partnership with Splendid Hospitality Group and Amapa Group. This move follows the global introduction of the collection brand in 2025. The new properties will focus on providing reliable and locally inspired accommodation for modern travellers.
Hyatt has opened Masana Algarve, the first Destination by Hyatt resort in Portugal. Located in Albufeira, the property features 33 high-end residences designed for coastal living. The launch is part of Hyatt’s goal to triple its Portuguese presence by 2027. The resort offers residents and guests upscale dining, a holistic spa and proximity to the region’s iconic cliffs and traditional fishing heritage.
Hilton has signed an exclusive franchise deal with YOTEL to expand its lifestyle hotel portfolio. YOTEL becomes the first brand under the "Select by Hilton" banner. While YOTEL remains independently managed, it will now gain access to Hilton’s global distribution and the Hilton Honors loyalty programme. This partnership allows both brands to grow efficiently while offering guests smart, tech-led urban accommodation in key cities worldwide.
![[IRHM] logo](https://irhmagazine.com/wp-content/uploads/2025/08/IRHM-AWARDS-2025-1024x683.jpg)
