IRHM, Your Global Window into Real Estate and Hospitality

February 17, 2026

Innovation

REMAX® has expanded into North Africa with the sale of REMAX Morocco, a new master franchise headquartered in Casablanca. Led by Rachida Khalil and Bilal Dabri, the venture aims to establish more than 100 franchises and recruit over 1,000 agents, further strengthening REMAX’s position as the world’s most productive real estate network.
Alef Group and BEEAH have announced a partnership to drive sustainable development in Sharjah by combining real estate expertise with environmental innovation.
Douglas Elliman will launch Elli AI, a new assistant app for its 6,600 agents, beginning in Florida this month before expanding nationwide.
Emirates has launched a USD 8 million Centre of Hospitality Excellence in Dubai to train its 25,000 cabin crew. The facility focuses on fine dining, premium guest engagement and luxury service standards.
Hilton has unveiled Outset Collection, its 25th brand and the eighth in its Lifestyle portfolio. The new upscale conversion brand will launch with more than 60 hotels in development and bookings available in November.
NUMA Group has launched ‘Native by Numa’, a new premium lifestyle hospitality brand, as part of its multi-brand expansion across Europe. Targeting cities such as Rome and Paris, the brand aims to blend high-touch service with NUMA’s digital operating model to deliver authentic, design-led stays for modern travellers.

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