IRHM, Your Global Window into Real Estate and Hospitality

October 21, 2025

lifestyle

Hilton has unveiled Outset Collection, its 25th brand and the eighth in its Lifestyle portfolio. The new upscale conversion brand will launch with more than 60 hotels in development and bookings available in November.
NUMA Group has launched ‘Native by Numa’, a new premium lifestyle hospitality brand, as part of its multi-brand expansion across Europe. Targeting cities such as Rome and Paris, the brand aims to blend high-touch service with NUMA’s digital operating model to deliver authentic, design-led stays for modern travellers.
Shamal Holding and Marriott International have announced the first EDITION residences in the Middle East, coming to Dubai Harbour in 2029. The Dubai Beach EDITION will be the brand’s first UAE beachfront resort, featuring 165 residences and a 185-room hotel.
Abu Dhabi has launched the Orchid Overnight Superyacht, the UAE’s first permanent floating hotel at Yas Marina. The vessel offers 31 rooms, dining, concierge services, and from October 2025, sundowner and dinner cruises along the Abu Dhabi coastline.
The Comiskey Group has unveiled plans for a $180 million Town Centre Precinct in North Lakes, set to create a cultural and lifestyle destination with boutique retail, premium dining, a five-star hotel, and green public spaces. The project is expected to generate more than 880 jobs and contribute over $500 million to the local economy.
IHG Hotels & Resorts has announced the U.S. launch of Ruby Hotels, its 20th global brand, bringing its successful European “urban micro” concept to major city markets with a focus on stylish, compact design and efficient development opportunities.

In Focus

Latest