Onar Holding Corporation has acquired Scale Partner to bring AI-powered marketing to the commercial property sector. The deal introduces "human-agentic" AI, combining virtual assistants with automation to manage leads. Scale Partner founder Jason Tiger joins as VP of Corporate Development to lead future growth. The move allows Onar to deploy its digital services into a high-demand vertical while enhancing its overall marketing operating system.
ICSC has launched ICSC+PROPTECH to connect commercial property leaders with technology innovators at its flagship 2026 Las Vegas event. Featuring a keynote by Randi Zuckerberg, the programme focuses on shifting from tech experimentation to large-scale implementation. High-profile buyers from firms like Brookfield and Mall of America will meet with founders to explore AI-driven leasing and smart building tools aimed at improving asset performance.
Scaler and Optiml have launched a strategic partnership to link real estate data with institutional decision intelligence. The collaboration helps property owners move beyond static reports to a dynamic financial system. By combining Scaler’s data infrastructure with Optiml’s AI algorithms, investors can optimise capital allocation and decarbonisation pathways. This system provides auditable records for lenders and boards to protect portfolio values during volatile market conditions.
Public Storage and Welltower have launched a data science partnership to transform real estate through artificial intelligence. Public Storage will license Welltower’s capital allocation models to speed up property acquisitions and improve returns. In exchange, Welltower will integrate Public Storage’s operational analytics into its business system. Both firms aim to use vast proprietary data to move away from traditional investment methods toward a model driven by high-performance computing.
Zillow has teamed up with Blizzard Entertainment to launch a virtual property microsite for World of Warcraft fans. The project uses real-world technology like 3D tours to showcase in-game player housing. This collaboration arrives ahead of the Midnight expansion on 2 March and aims to bridge the gap between fantasy escapism and real-life home aspirations. It provides an immersive way for a global gaming community to explore virtual homes.
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