Saudi Arabia has launched Alsirah Gardens, a new flagship cultural destination in Madinah designed to host 10 million visitors annually. Developed by the PIF-owned company QSAS, the project uses immersive storytelling to explore the Prophetic Biography through a blend of nature and modern architecture. This initiative is a key part of the Kingdom's Vision 2030 goal to enhance the experience for pilgrims and international tourists.
New Murabba, a Public Investment Fund company, and the U.S. Green Building Council (USGBC) have signed a Memorandum of Understanding in Washington, D.C., establishing a framework to explore collaboration in sustainable urban development. The agreement focuses on applying global sustainability frameworks like LEED across the New Murabba project. New Murabba has also joined the USGBC as a Platinum member, signalling a deep commitment to sustainability leadership in creating a new destination in Riyadh.
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