Saudi Arabia is aggressively pursuing its Vision 2030 goal of becoming a global tourism leader. This ambition is supported by an US$800 billion investment in giga-projects. To propel this growth, the inaugural WTM Spotlight Riyadh will gather international travel industry professionals in the capital from 29 September to 1 October 2026. Organisers expect over 450 exhibitors and 6,500 visitors. The goal is to stimulate new partnerships and investment.
Red Sea Global’s ultra-luxury destination, AMAALA Triple Bay, is set to open in the coming months, marking a major milestone in Saudi Arabia’s Vision 2030. The developer, RSG, made the announcement at the inaugural TOURISE Summit, confirming the debut of six world-class luxury resorts and a range of exclusive facilities including a yacht club and a marine life institute. The total completed first phase will feature nine resorts and over 1,600 keys.
Red Sea Global (RSG) has secured SAR 6.5 billion ($1.73 billion) in green financing from a consortium of Saudi banks to accelerate the development of AMAALA, its flagship luxury wellness destination on the Red Sea coast. Led by Riyad Bank, the facility aligns with RSG’s Green Loan Framework and marks the company’s latest milestone in sustainable tourism investment.
Riyad Capital has partnered with the Saudi Railway Company (SAR) to establish a SAR 6 billion real estate fund for a mixed-use Transit Oriented Development project in Makkah. Located near the Haramain High-Speed Railway Station, the 90,000-square-metre site will feature hotels, commercial centres, and residences, supporting Saudi Vision 2030’s goals of urban growth and investment diversification.
Edamah has appointed Mohammed Jalal Contracting as the main contractor for the Azure Beach Club at Bilaj Al Jazayer, set to open in Q2 2026. Operated by Sunset Hospitality Group, the project will elevate Bahrain’s luxury leisure scene and support Vision 2030 tourism goals.
Kenya has launched a major tourism rebranding initiative with the appointment of Mary-Ann Musangi as chair of a 23-member taskforce. The team, unveiled by CS Rebecca Miano, will review the country’s global image and deliver a new brand strategy within a year.
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