ASFAR, the Saudi Tourism Investment Company, has officially inaugurated Gamra Mountain Resort in the southwestern Al Baha region of Saudi Arabia.

The resort spans more than 21,000 square metres and features 30 mountain-inspired rooms and suites tailored to reflect the natural landscape. Private sector firm IHCC partnered on the development, while luxury brand Mantis, part of the Accor Group, has been appointed to manage operations.

The opening supports the national Saudi Vision 2030 framework, which seeks to build a sustainable tourism sector and reduce economic reliance on oil. Owned by the Public Investment Fund (PIF), ASFAR targets investments in promising cities by capitalising on local geographic, cultural and environmental strengths. Al Baha was chosen due to its established visitor base, mountainous terrain, distinct climate and agricultural heritage.

The new destination aims to extend visitor stays, increase local spending and generate economic returns across regional supply chains. Community integration forms a core part of the project, with the resort utilising local agricultural produce and partnering with regional organisations.

The development aligns with PIF’s 2026-2030 strategy, marking a transition from rapid expansion toward long-term value creation across its Tourism, Travel & Entertainment portfolio. PIF continues to invest heavily in domestic real estate and infrastructure alongside private sector partners. Other recent initiatives include the 9.5-kilometre Jeddah Central waterfront project and the newly launched Gulf Coast Development Company in Al-Khafji.