Accor has launched the full-scale rollout of ALL Concierge, an artificial intelligence companion designed to assist guests through every stage of their travel experience. Operating across native platforms and messaging services like WhatsApp and iMessage, the system provides instant, personalised recommendations and booking management. Alongside the guest platform, Accor is equipping staff with The Butler, an internal AI assistant created to streamline operational tasks.
ASFAR, the PIF-backed Saudi Tourism Investment Company, has opened Gamra Mountain Resort in Saudi Arabia’s Al Baha region. Spanning 21,000 square metres, the 30-room luxury property supports Saudi Vision 2030 by expanding hospitality infrastructure outside major hubs. Operated by Accor’s Mantis brand in partnership with IHCC, the resort incorporates local products and community engagement to drive sustainable regional economic growth.
Accor and Al Qimmah Hospitality have expanded their strategic agreement to build a joint portfolio exceeding 4,000 rooms in Saudi Arabia. The growth is marked by the signing of an 850-key Novotel property in Makkah, scheduled to open in 2030. The wider initiative spans five properties across Makkah, Madinah and Jeddah, supporting religious tourism infrastructure and domestic employment targets under Saudi Vision 2030.
Sun Group has officially broken ground on the Sun Galaxy Complex, a VND 10,750 billion entertainment hub in Da Nang. Situated along the Han River in Ngu Hanh Son ward, the development features an outdoor venue with nearly 20,000 seats, alongside a 47-story tower offering hospitality and retail facilities. The project aims to establish a year-round destination for global events and enhance the local night-time economy.
Vietnamese developer Sun Group and global hospitality giant Accor have signed a landmark agreement to expand their decade-long strategic partnership. The deal will add nearly 6,000 high-end hotel rooms and serviced apartments across Phu Quoc and Da Nang. Spanning mid-scale to luxury tiers, the expansion introduces several new lifestyle brands to Vietnam, significantly strengthening the country's premium tourism infrastructure ahead of major international events.
Developers Archi and NEXT have officially launched the Swissôtel Kobuleti Beach Resort, a 300 million dollar premium hotel and residential project in Georgia. Situated on the Black Sea coast near Batumi, the three-building complex will feature a luxury hotel, private apartments, a casino and a 3,000 square metre wellness zone. The development aims to elevate regional tourism standards and boost local employment.
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